Audit — Data Privacy

CCPA / CPRA
Compliance

Meet California's comprehensive privacy requirements — from consumer rights implementation and opt-out mechanisms to vendor management and ongoing compliance monitoring.

If your business collects personal information from California residents and meets the revenue, data volume, or revenue-from-data thresholds, CCPA/CPRA compliance isn't optional. We help you build a privacy program that satisfies the California Privacy Protection Agency (CPPA) and protects your business from enforcement actions and private lawsuits.

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What is CCPA/CPRA?

The California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), is the most comprehensive consumer privacy law in the United States. It grants California residents broad rights over their personal information and imposes significant obligations on businesses that collect, sell, or share that data.

CPRA expanded CCPA substantially — introducing the concept of "sensitive personal information," creating the California Privacy Protection Agency (CPPA) as a dedicated enforcement body, adding data minimization and purpose limitation requirements, and establishing new rules around automated decision-making. Organizations that achieved CCPA compliance before CPRA still have significant work ahead.

We help you navigate the full CCPA/CPRA landscape — from determining applicability and mapping your data practices through implementing consumer rights workflows, configuring opt-out mechanisms, and building the vendor management program the law requires.

Consumer Rights Under CCPA/CPRA

Right to Know — What PI is collected, used, disclosed, and sold
Right to Delete — Request deletion of collected PI
Right to Opt-Out — Opt out of sale or sharing of PI
Right to Correct — Request correction of inaccurate PI (CPRA)
Right to Limit Use of SPI — Restrict use of sensitive personal information (CPRA)
Non-Discrimination — Equal service regardless of rights exercised

Applicability Thresholds

CCPA/CPRA applies to for-profit businesses that collect California residents' PI and meet any one of:

Annual gross revenue exceeding $25 million
Buy, sell, or share PI of 100,000+ consumers/households
Derive 50%+ of revenue from selling/sharing PI

Our CCPA/CPRA Compliance Services

Practical support to build, implement, and maintain your California privacy program

Applicability & Gap Assessment

We determine whether CCPA/CPRA applies to your business, assess your current privacy practices against every requirement, and deliver a prioritized remediation plan covering notice, rights fulfillment, data practices, vendor management, and security obligations.

Data Mapping & Inventory

We map your personal information collection, use, disclosure, and sale/sharing practices — identifying data categories, sources, purposes, recipients, and retention periods across all business functions and systems.

Consumer Rights Implementation

We design and implement the workflows, verification procedures, and response processes needed to fulfill consumer requests — know, delete, correct, opt-out, and limit use of sensitive PI — within the required 45-day timeframe.

Opt-Out & Notice Mechanisms

We implement the required "Do Not Sell or Share My Personal Information" link, configure Global Privacy Control (GPC) signal recognition, develop your privacy notice and notice-at-collection, and set up the "Limit the Use of My Sensitive Personal Information" mechanism.

Vendor & Service Provider Management

We review and update your service provider, contractor, and third-party agreements to include the CCPA/CPRA-required contractual provisions — and help you establish an ongoing vendor compliance monitoring program.

Policy & Privacy Notice Development

We draft or update your privacy policy, notice at collection, employee/applicant privacy notices, and internal data handling policies to meet all CCPA/CPRA disclosure requirements — in plain, accessible language.

Our CCPA/CPRA Compliance Process

A structured approach to building a defensible California privacy program

01

Applicability & Scoping

Determine whether CCPA/CPRA applies to your business, identify the scope of covered personal information, and understand your specific obligations based on your data practices.

02

Data Mapping & Gap Analysis

Map all personal information flows, categorize data practices (collect, sell, share, disclose), identify sensitive PI, and assess current compliance against every CCPA/CPRA requirement.

03

Rights & Mechanisms

Implement consumer rights request workflows, opt-out mechanisms, GPC signal processing, verification procedures, and the required response timelines and documentation.

04

Notices & Agreements

Draft privacy notices, update vendor agreements with required contractual provisions, and implement the disclosure and notice requirements across all consumer touchpoints.

05

Training & Security

Train staff who handle consumer requests, implement the "reasonable security" measures CCPA requires, and establish the breach response procedures needed to mitigate private right of action risk.

06

Ongoing Compliance

Periodic compliance reviews, data mapping updates, CPPA rulemaking monitoring, vendor reassessment, and privacy program maturity improvements as the regulatory landscape evolves.

Why CCPA/CPRA Compliance Matters

California sets the standard for US privacy law — and the rest of the country is following.

Avoid Enforcement Penalties

The CPPA can impose penalties of $2,500 per violation and $7,500 per intentional violation or violation involving minors' data. With millions of California consumers, penalties accumulate rapidly.

Mitigate Private Lawsuits

CCPA's private right of action allows consumers to sue for data breaches resulting from inadequate security — $100–$750 per consumer per incident, or actual damages, whichever is greater.

Access California's Market

California is the world's fifth-largest economy. Businesses targeting California consumers must comply regardless of where they're headquartered — making CCPA a gateway to the US market.

Stay Ahead of US Privacy Law

Multiple US states have enacted privacy laws modeled on CCPA/CPRA. Compliance with California's law positions you well for Colorado, Connecticut, Virginia, Utah, and the growing list of state requirements.

Build Consumer Trust

California consumers are increasingly privacy-aware. Transparent privacy practices and easy-to-use rights mechanisms differentiate your brand and build loyalty in a competitive market.

Strengthen Data Governance

The data mapping, purpose limitation, and minimization requirements of CPRA drive better data governance practices that benefit your analytics, security, and operational efficiency beyond just compliance.

Why Choose Gravity Innovision?

CCPA + CPRA Expertise

We stay current with CPPA rulemaking, enforcement trends, and regulatory guidance — ensuring your compliance program reflects the latest requirements, not just the original 2020 CCPA text.

Multi-Privacy-Law Integration

If you also need GDPR, DPDP, or other privacy law compliance, we design your CCPA program to align with those frameworks — building one unified privacy program rather than siloed, law-specific efforts.

Technical + Legal Perspective

We combine privacy regulatory expertise with deep cybersecurity knowledge — ensuring your opt-out mechanisms actually work, your security satisfies the "reasonable security" standard, and your data deletion processes are technically sound.

Operationally Practical

We build consumer rights workflows that your teams can actually execute within the 45-day response window — integrating with your existing systems, ticketing tools, and business processes.

Ready for CCPA Compliance?

Don't wait for a CPPA enforcement sweep or a consumer lawsuit. Let us help you build a defensible California privacy program that protects your business and your customers.

Protect California Consumers. Protect Your Business.

Contact us today to discuss your CCPA/CPRA compliance needs — whether you're building your program from scratch or updating for the latest CPPA regulations.